Social Media Coordinator

Position Summary

LAWLESS Beauty is looking for a Social Media Coordinator to help power the day-to-day engine of our social presence. This role is all about the details — owning our day-to-day presence across platforms and bringing the brand to life through consistent, accurate, and thoughtful execution. This role supports execution across platforms (Instagram, TikTok, TYB) while working closely with the Director, Brand Marketing to help bring content to life quickly and cleanly. This role is based in Los Angeles and reports to the Director, Brand Marketing.

Responsibilities

Content Calendar

• Maintain and manage the content calendar, ensuring posts are scheduled accurately and on time across all platforms
• Schedule and publish content across social platforms using Dash Social
• Write and edit captions with strong instincts for tone, voice, and cultural relevance — pulling from our copy bank and tailoring for each platform
• Develop content briefs in collaboration with our in-house graphic design team, translating strategy into clear creative direction
• Support TikTok-first content execution and experimentation
• Own real-time posting and support content needs as they arise
• Edit short-form video using CapCut — comfortable cutting clips, adding text, sound, and simple transitions
• Strengthen content relevance and cultural resonance by identifying creators and partners across channels — building a network that keeps our social strategy reactive, fresh, and credible.

Community Management

• Lead day-to-day community management, including comment moderation, responses, and real-time engagement across owned channels and relevant external conversations
• Engage with our audience in a way that authentically reflects the LAWLESS Beauty voice
• Proactively bring relevant content trend cultural moments to the team
• Flag trends, sentiment, and notable community moments back to the team
• Support influencer and brand events with organic social support to amplify moments in real time

Organization & Reporting

• Organize and manage content asset libraries so everything is findable and on-brand
• Assist with asset tracking and handoffs
• Compile and organize weekly/monthly performance reporting, surfacing key trends and takeaways to support strategy reviews

What You Can Bring

• 2–3 years of experience in social media, preferably within a fashion, beauty, or lifestyle brand.
• Experience managing brand social channels and executing against a content calendar
• A real passion for social media and beauty
• Ability to shoot and produce static and video content is a must.
• Working proficiency in CapCut and Figma — able to create and edit social-ready content independently
• Experience with Dash Social or similar social media management platform
• Strong understanding of how content performs on TikTok and Instagram
• Genuine interest in community building and brand voice, not just publishing content
• High attention to detail, especially in publishing, tagging, and copy
• Highly organized with the ability to manage multiple workstreams simultaneously with a strong sense of accountability and follow-through
• Strong written and verbal communication skills — especially in a professional, relationship-facing context