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Visual Information Specialist (Social Media)
Air Education and Training Command · Posted 64 days ago
On-site Randolph AFB, TX $25.3 – $29.3/hr Apply by Jul 27, 2026 Visual Information ENFJENFPENTPESFP Marketing
Apply for this job → About the Role
This position is Non-appropriated Fund (NAF) and will be assigned to the JBSA Randolph Marketing Office. This is a Regular Part-Time category position with guaranteed 20 hrs. per week. Employees appointed into a regular category position are eligible for benefits.
What You'll Do
- →Must be able to work on their own as they develop, manage and execute the 502 FSS social media strategy.
- →Manages messaging, sources, and develops visual imagery for posts in alignment with the FSS marketing strategy.
- →Works with cross-functional flights/sections to inform, educate, and conduct announcements to the JBSA customer base regarding MWR facilities, programs, and events by using expert knowledge of marketing principles and research, to develop a marketing plan to reach a squadron/flight specific targeted audience.
- →Develops and implements outreach initiatives aimed at enhancing brand visibility and effectively communicating information to targeted potential customers online to achieve overall revenue growth in the MWR fund.
- →Builds and executes social media strategy through research, platform determination, targeted messaging, and audience identification.
- →Develops and drives all social media efforts, including relevant content and engagement to reach appropriate audiences for activities/events and increase audience participation.
- →Also develops and manages paid media ad strategy across Meta platforms.
- →Regularly analyzes social media key performance indicators using analytics tools to ensure that marketing efforts comply with campaign strategy goals.
- →Develops topics, themes, formats, and content that will engage audiences on social media and generate leads.
- →Generates/writes, posts, edits, publishes, and shares daily content through social media channels (original text, images, video, HTML, etc.) to build meaningful connections and promote participation from members of the community.
- →Establishes and optimizes posts within each platform to increase the visibility of the organization's social content.
- →Moderates all user-generated content to ensure it remains compliant with USAF policies.
- →Manages messaging, sourcing, and creates visual images for posts to ensure content is aligned with the FSS direct marketing strategy.
- →Monitors topics, threads, and discussions of events, services, and branding on news, internet, and social media.
Requirements
- ✓Some federal jobs allow you to substitute your education for the required experience in order to qualify.
- ✓This position does not allow for education substitution.
- ✓FOREIGN EDUCATION: Education completed in foreign colleges or universities may be used to meet the requirements.
- ✓You must show proof the education credentials have been deemed to be at least equivalent to that gained in conventional U.S. education program.
- ✓It is your responsibility to provide such evidence when applying.
Personality Fit
Job ID: 263755de-c114-48d0-9cfd-7df1cd079e91
Posted via USAJobs