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Public Affairs Specialist (Social Media)
Customs and Border Protection · Posted 12 days ago
On-site Washington, DC $102K – $158K Apply by Sep 10, 2026 Public Affairs ENFJENFPENTPESFP Marketing
Apply for this job → About the Role
Organizational Location: This position is with the Department of Homeland Security, within U.S. Customs and Border Protection, Office of Public Affairs, Washington D.C. CBP employees demonstrate the highest level of commitment to protect and serve the United States of America and to exemplify the CBP Core Values of Vigilance, Service to Country and Integrity. Learn more about CBP's mission, core values and careers at https://www.cbp.gov/about
What You'll Do
- →This position starts at a salary of $102,415.00 (GS-12, Step 1) to $158,322.00 (GS-13, Step 10) Typical duties include but not limited to: Developing, coordinating, and executing comprehensive social media content plans and campaigns designed to effectively communicate the CBP mission, programs, and services.
- →This involves researching, creating, and publishing diverse digital content including graphics, video, and written posts while ensuring strict adherence to agency brand guidelines, communication policies, and established clearance procedures to maintain accuracy and relevance.
- →Monitoring social media platforms and online discussions to track public sentiment, emerging trends, and conversations regarding agency operations and policies.
- →The incumbent utilizes specialized analytics tools to evaluate key performance indicators, such as reach and engagement, and prepares detailed reports and actionable recommendations to support leadership in refining messaging and maintaining situational awareness.
- →Managing daily public engagement by reviewing and responding to inquiries and comments across all agency channels.
- →This includes identifying and addressing misinformation related to agency operations and illegal immigration, while coordinating with subject matter experts and legal counsel to ensure all public-facing communications comply with federal privacy, security, and records management requirements.
- →Providing expert strategic advice to Public Affairs leadership and agency officials regarding the development and execution of social media communications.
- →The incumbent participates in planning meetings to integrate digital efforts into broader agency objectives, identifies potential communication risks, and recommends proactive strategies to enhance public understanding of the agency's mission and activities.
- →GS Salary: Visit this link to view the locality pay tables by geographic area.
- →If you do not see your geographic area listed, select the "Rest of United States" pay table.
- →Some positions fall under a special pay rate depending on the series, grade level and location of the position.
- →Please visit this link to view special pay rate charts.
Requirements
- ✓You must be a U.S.
- ✓Your conduct will be subject to the ethics rules applicable to all Executive Branch employees, and to CBP employees specifically, as well as the criminal conflict of interest statutes.
- ✓Once you enter on duty, these rules include obtaining approval for outside employment or business activity, to ensure such employment or business activity is not prohibited and does not interfere or conflict with performance of your official duties.
- ✓Please review further details via the following link.
- ✓DHS uses E-Verify, an internet-based system, to confirm the eligibility of all newly hired employees to work in the United States.
- ✓Learn more about E-Verify including your rights and responsibilities.
- ✓Bargaining Unit: This is a bargaining unit covered position, represented under the National Treasury Employees Unions - NTEU.
- ✓For employees detailed or temporarily promoted for less than one year, the permanent duty location is considered the duty location of record for commuting area purposes.
- ✓Please see the Qualifications and Required Documents sections for more information if education is applicable to this position.
Personality Fit
Job ID: 73d1870e-431a-423c-9222-dcca24001485
Posted via USAJobs