Job Listing
Digital and Social Media Director (Spanish)
U.S. Agency for Global Media · Posted 54 days ago
About the Role
This position is located in the Office of Cuba Broadcasting (OCB), U.S. Agency for Global Media (USAGM). Incumbent serves as Digital Media and Social Strategy Division Director and is responsible for defining and delivering OCB's overall digital strategy; supervising Digital Media and Social Strategy Division personnel; and ensuring that news coverage is carefully selected, sourced, accurate, politically sensitive, and meets the needs of the target Cuban audience.
What You'll Do
- →Coordinate with the Central News Director for content development and overall programming strategies.
- →Champion the use of modern technology development and management approaches drawing heavily upon best practices from the consumer digital industry such as open source and agile development processes.
- →Create custom audience development strategies to ensure continued growth across digital platforms.
- →This encompasses editorial planning, organic and paid campaigns, and technology recommendations to help journalists reach and expand audiences.
- →Monitor digital markets worldwide and keeps up to date on trends and developments.
- →Create a metrics-driven culture and workflow for digital media within OCB.
- →Guide a staff of journalists, social media and technical staff, creating content for the web and social media platforms.
- →Areas of innovation may include web news presentation, accessibility, comprehensiveness, interaction with other sections of the site, and interactivity with website visitors.
- →Interactivity includes email exchanges, crowd sourcing, chat, blogging, and other evolving, web-specific forms of engagement.
- →Ensure that news coverage is complete, balanced, and appropriate for targeted Cuban audience.
- →Apply recognized journalistic standards and practices, to include the VOA/OCB Standards and Best Practices Guide, and ensure that copyright restrictions are respected on all OCB digital platforms.
- →Stay up-to-date on the kind of digital tools that 24/7 newsrooms use to reach and engage with audiences on web, social media, chat apps, newsletters, and other digital platforms.
- →Supervise a team of eight to 15 editors, journalists, broadcasters, and assigned contractors in the Digital Media and Social Strategy Division through subordinate supervisors:
Requirements
- ✓Education is not required for this grade level.
- ✓It cannot be used for qualification purposes.
Personality Fit
This role is commonly a great fit for these MBTI types:
Job ID: ece10f3d-4dab-40fd-9ee2-a78f779c53d0
Posted via USAJobs